Greetings!

 

In Wyoming, the winter runoff has finally subsided and the streams and rivers are fishing great. Speaking of fishing, one of the most common questions I get is: "Where did you come up with the name Snowfly?" Short answer, we wanted something unique and it just sounded cool. But for those of you who are looking for some sort of deeper meaning, here you go. The name Snowfly was chosen by its founder Dr. Brooks Mitchell as a representation of his passion for fly-fishing and the unique type of positive reinforcement it provides. For example, the fisherman is always engaged, knowing that, at any given moment something very exciting, something that  will be remembered for the rest of his life, could happen.

Actually, he had a Snowfly pattern specially designed. According to Brooks, on those days when nothing seems to be working, he ties on a Snowfly and it always results in a fish, usually a really big one. OK, so Brook's has been known to tell a few fisherman's tales, but this is one I choose to believe. Like the Snowfly, our innovative employee incentive programs motivate when conventional programs have failed.